Advertising Rates and Specs

Print Ad Deadlines
Print Ad Rates and Dimensions
Online Ad Rates and Dimensions
Discount Packages
Print Layout Guidelines
More About Harp Column

Print Ad Deadlines

  • Space Reservation: Tuesday, Nov 1, 2016
    Materials Due: Tuesday, Nov. 15, 2016
  • Space Reservation: Monday. Jan. 9 2017
    Materials Due: Monday, Jan. 23 2017

  • Space Reservation: Monday, March 6, 2017
    Materials Due: Monday, March 20, 2017
  • Space Reservation: Monday, May 8, 2017
    Materials Due: Mon. May 15, 2017
  • Space Reservation: Friday, June 30, 2017
    Materials Due: Friday, July 14, 2017
  • Space Reservation: Tuesday, Sept. 5, 2017
    Materials Due: Tues. Sept 19, 2017

We try as hard as we possibly can to squeeze in late requests up until the moment we go to print. Email us at info@harpcolumn.com to inquire about placing your ad after the posted deadline.

Submit the form at right to reserve your space.

Print Advertising Rates and Dimensions

Harp Column is published in print six times a year. Purchase single issue print advertising, or receive discounts by taking advantage of an ongoing ad package (see below). Reserve your print ad space using the form to the right. Send your ad image to info@harpcolumn.com by the materials deadline.

(Click images to enlarge. Example images are not print resolution.)

  • Full page-exampleFull Page Rates

    Single Issue
    Color: $1309
    Black and white: $800

    Full-timer package (every issue in 2017)
    Color: $1113
    Black and white: $680

    Half-timer package (3 issues in 2017)
    Color: $1179
    Black and white: $720

    Package rates are per issue. For Premium Placement (inside front and back covers, back cover, and center spread), add 10%.

    Full Page Dimensions

    Full Page Bleed Dimensions (see notes below, along with layout examples at bottom of page)
    Width 9.5 (9 1/2)
    Height: 11.375 (11 3/8)

    Full Page Non-Bleed Dimensions
    Width: 8.5 (8 1/2)
    Height: 10.375 (10 3/8)

    Note: A full page ad that bleeds off the edge of the page should allow for the following dimensions: bleed size of 9.5”x11.375” to allow for 1/4” bleed around perimeter that will be cut off; trim size of 9.0”x10.875” that the magazine is cut to; and a safe zone of 8.5”x10.375” inside which all text should fall to avoid being cut off by slight variances in the trim. (Scroll to bottom to see layout example.)

  • two-thirds-example2/3 Page Rates

    Single Issue
    Color: $1018
    Black and white: $581

    Full-timer Package (every issue in 2017)
    Color: $865
    Black and white: $494

    Half-timer Package (3 issues in 2017)
    Color: $917
    Black and white: $523

    Package rates are per issue. For Premium Placement (inside front and back covers, back cover, and center spread), add 10%.

    2/3 Page Dimensions

    Dimensions
    Width: 4.625 (4 5/8)
    Height: 9.375 (9 3/8)

  • Half page horizontal-example

    1/2 Page Rates

    Single Issue
    Color: $727
    Black and White: $436

    Full-timer Package (every issue in 2017)
    Color: $618
    Black and white: $371

    Half-timer Package (3 issues in 2017)
    Color: $655
    Black and white: $393

    Half page vertical-example

    Package rates are per issue. For Premium Placement (inside front and back covers, back cover, and center spread), add 10%.

    1/2 Page Dimensions

    Horizontal Dimensions
    Width: 8.0 (8)
    Height: 4.5 (4 1/2)
    (top example)

    Vertical Dimensions:
    Width: 5.25 (5 1/4)
    Height:7.25 (7 1/4)
    (bottom example)

  • Third page-example1/3 Page Rates

    Single Issue
    Color: $581
    Black and white: $327

    Full-timer Package (every issue in 2017)
    Color: $494
    Black and white: $278

    Half-timer Package (3 issues in 2017)
    Color: $523
    Black and white: $295

    Package rates are per issue. For Premium Placement (inside front and back covers, back cover, and center spread), add 10%.

    Third page vertical-example1/3 Page Dimensions

    Horizontal Dimensions
    Width: 5.25 (5 1/4)
    Height: 4.5 (4 1/2)
    (top example)

    Vertical Dimensions:
    Width: 2.5 (2 1/2)
    Height: 9.375 (9 3/8)
    (bottom example)

  • Sixth page-example1/6 Page Rates

    Single Issue
    Color: $364
    Black and white: $218

    Full-timer Package (every issue in 2017)
    Color: $310
    Black and white: $186

    Half-timer Package (3 issues in 2017)
    Color: $328
    Black and white: $197

    Package rates are per issue.

    1/6 Page Dimensions

    Dimensions
    Width: 2.5 (2 1/2)
    Height: 4.5 (4 1/2)

Online Advertising Rates and Dimensions

Harpcolumn.com offers monthly and ongoing advertising options, with discounted pricing for our print package advertisers. Send us your jpg image and we will display it as soon as possible, usually within 24 hours. Ads can be color or black and white, and should have a resolution of 72 dpi. Submit your online ad using the form to the right.

  • Top Banner-exampleTop Banner Rates

    Top Banner: $500 per month (or any portion thereof)
    Print package discount: $300 per month (or any portion thereof)
    Note: online ads run for one month from the calendar day they are activate and can be placed at any time. See package details below. To qualify for print package discount, print ads must be 1/3 pg. size or greater.

    Top Banner ads appear across the top of every page on harpcolumn.com and are rotated randomly from page to page and between advertisers.

    Top Banner Dimensions

    720 pixels x 90 pixels (long rectangle)

  • Sidebar-exampleSidebar Rates

    Sidebar: $300 per month
    Print package discount: $175 per month
    (See package details below. To qualify for print package discount, print ads must be 1/3 pg. size or greater.)

    Sidebar ads appear in the right-hand sidebar of most news, forum, and community pages on harpcolumn.com and are rotated randomly from page to page and between advertisers. Sidebar ads do not appear on magazine, classifieds, and directory pages.

    Please note that the Sidebar ad space does not include placement in the Camp/College Directory Sidebar, which is only available as part of the Camp and College Print/Online Package (see below).

    Sidebar Dimensions

    300 pixels x 250 pixels

  • Directory Sidebar-exampleCamp/College Directory Sidebar

    A dedicated sidebar space in our camp and college directory pages is available as part of the Camp and College Print/Online Package (see below). Ads are rotated randomly from page to page and between advertisers.

    Please note that the Camp/College Directory Sidebar space is only available as part of the Camp and College Print/Online Package (see below).

    Camp/College Directory Sidebar Dimensions

    300 pixels x 250 pixels

Discount Packages

Full-timer Package: all six print issues in 2017

Run your print ad in every issue of Harp Column to receive 15% off the single issue price, along with discounted rates for online advertising. Choose this package and we will automatically renew your print ad and invoice you bi-monthly for the discounted price. You will continue to receive our deadline reminders in case you’d like to change your ad image or ad on to your package. If we don’t hear from you, we’ll re-run your most recent ad.

Full-timer package add-ons:

  • Receive discounted pricing on all harpcolumn.com online advertising in 2017. (Print ads must be 1/3 pg. or larger to qualify.)
  • Add a second print ad in the same issue for 20% off the single-issue price.
  • Add a third print ad in the same issue for 25% off the single-issue price.

Half-timer Package: any three print issues in 2017

About this package: Run your print ad in any three issues of Harp Column to receive 10% off the single issue price, along with discounted rates for online advertising. Choose this package and we will automatically run your ad in three issues of your choice and invoice you each time your ad runs. You will continue to receive deadline reminders in case you’d like to change your ad image, change your issue dates, or add on to your package. If we don’t hear from you, we’ll re-run your most recent ad.

Half-timer package add-ons:

  • Receive discounted pricing on all harpcolumn.com online advertising in 2017. (Print ads must be 1/3 pg. or larger to qualify.)
  • Add another print ad in the same issue or a different issue for 10% off the single-issue price.

Camp and College Print/Online Package

Run your camp or college program print ad in any two issues in 2017 and receive a complimentary online ad in our dedicated camp and college directory sidebar throughout all of 2017. Also receive discounted pricing on all harpcolumn.com main page advertising in 2017. (Print ads must be 1/3 pg. or larger to qualify.)

Print Layout Guidelines

Deadlines

If you would like to advertise in a print issue of Harp Column, notify us by the space reservation deadline for that issue and we will hold the space for you. We must receive your ad materials by the materials deadline. Please use the form to the right to tell us about your ad. If you are an ongoing Full-timer or Half-timer advertiser, we will re-run your most recent ad unless you tell us otherwise.

Missing the Deadline and Making Changes

We try as hard as we possibly can to honor requests for last minute insertions and changes to ads right up until the day we go to print; however, we cannot guarantee any changes or insertions after the materials deadline.

Submitting Your Ad for Print

All ads must be submitted electronically. E-mail your ad materials to info@harpcolumn.com, or share a Dropbox folder with us. We work in Adobe InDesign 2015 for Macintosh. If you also use InDesign, you can send us your InDesign document, but be sure to include all the fonts and images. You can also send your ad as an EPS or PDF file; be sure to imbed the fonts and images. TIFF and JPG files are also acceptable, but be sure to check the resolution. Bitmap images must be at least 600 dpi, and photos should have a resolution of 300 dpi. Please note that we cannot accept ads created in a word-processing program, such as Microsoft Word, or other page layout programs, such as Microsoft Publisher or Pages for Mac. If you’ve created your ad using a format not mentioned here, please convert it to a PDF file before sending it. If it is impossible for you to send us your ad electronically, send us your hardcopy printout and we will scan it for you. Your ad will look best if you print it out on a laser printer.

Layout Examples

Advertising Layout Examples

More About Harp Column

Founded in 1993, Harp Column is the only independent publication within the harp community to focus solely on news and current events of interest to harpists throughout the world. We interview today’s leading players, provide informative articles for students and professionals, review music, CDs, and other products, and provide immediate online access to harp news like audition and competition results. Our website (www.harpcolumn.com) also offers forums, blogs, social networking for harpists, and more.

In Print

Our print edition is distributed bimonthly (6 times per year) to over 2,000 harpists around the world; customers residing outside the U.S.can opt for a digital version of the print edition in its original format. Both print and digital subscribers have access to an online archive of articles, along with PDF editions of back issues in their original format. Email us to receive a complimentary PDF issue of Harp Column, or send us your address if you would like us to mail you a copy of the print edition.

Note: Harp dealers who purchase print display advertising with Harp Column also receive 2 free classified listings per issue, which will also appear online. Print advertisers also receive a discount ($6 per ad) on subsequent ads. Email us at info@harpcolumn.com to receive your free ad credits or pay for bulk listings.

Online

Harpcolumn.com receives an average of 20,000 visits and 70,000 page views per month by 10,000 unique visitors around the world, about 7,500 of which are registered with us. Visitors spend an average of four to five minutes on the site per visit. We are continuously striving to attract visitors through immediate publication of current events and harp news.